Top Modeling Trends in Dubai for 2023

The modeling industry in Dubai is constantly evolving, reflecting global trends while maintaining its unique regional character. In 2023, we're seeing a significant shift towards more inclusive representation, with agencies and clients alike embracing models of diverse backgrounds, body types, and ages.

Another notable trend is the increasing demand for models who bring more than just their appearance to the table. Clients are seeking talent with engaging personalities, substantial social media followings, and the ability to authentically connect with audiences.

1. Diversity and Inclusion Take Center Stage

The UAE's position as a global crossroads has always made it a naturally diverse market, but 2023 has seen a deliberate push towards celebrating this diversity in modeling. Brands are increasingly requesting models from varied ethnic backgrounds, reflecting both the multicultural nature of Dubai's population and their international target markets.

This extends beyond ethnicity to include more diverse body types and age ranges. The "one-size-fits-all" approach is becoming obsolete as consumers respond positively to seeing models who look more like themselves. Luxury brands in particular are embracing models over 40, recognizing the purchasing power of this demographic.

2. The Rise of the Multi-Faceted Model

Today's successful model in Dubai needs to be more than just photogenic. Clients are looking for models who can:

• Engage authentically with products and services
• Articulate brand messages effectively
• Create compelling content for social media
• Connect with audiences across different platforms
• Bring their unique personality to assignments

This shift is particularly evident in commercial and promotional modeling, where interacting with consumers is a key part of the role. Models who can speak multiple languages—particularly Arabic and English—are in especially high demand for events and promotional work.

3. Digital Presence is Non-Negotiable

In 2023, a model's social media presence has become almost as important as their portfolio. While follower count isn't everything, having an engaged and authentic digital presence can significantly boost a model's marketability. Brands value models who can extend campaign reach through their own platforms.

This trend has given rise to the "influencer-model" hybrid, where traditional modeling skills are combined with content creation abilities. Models who can create behind-the-scenes content, showcase products in authentic ways, and drive engagement are seeing increased booking rates.

4. Sustainability and Ethical Practices

As Dubai positions itself at the forefront of sustainable development with initiatives like Expo 2020's sustainability focus, the modeling industry is following suit. Models are increasingly vocal about working with ethical brands, and clients are reciprocating by seeking models who authentically align with their values.

This extends to the production side as well, with more sustainable practices being adopted in photoshoots and fashion shows. Digital showrooms and virtual fittings are reducing the need for extensive travel, and locally-based models are in higher demand to reduce carbon footprints.

5. Cultural Sensitivity with Global Appeal

Models who can navigate the balance between respecting local cultural values while appealing to global markets are particularly valuable in Dubai. The city's position as both a Middle Eastern hub and an international destination creates unique requirements for modeling work.

Successful models understand how to adapt to different requirements—from modest fashion to luxury global brands—while maintaining authenticity. This cultural fluency is becoming a significant competitive advantage in the Dubai modeling scene.

6. Specialized Skills in High Demand

Beyond the traditional modeling requirements, specific skills are seeing increased demand in the Dubai market:

• Fitness modeling – Reflecting Dubai's growing wellness sector
• Luxury product modeling – Requiring sophistication and elegance
• Tech-savvy models – For AR/VR and digital fashion experiences
• Mature models – Representing luxury lifestyle brands targeted at older demographics
• Child and family models – For Dubai's growing family-friendly tourism sector

Models who develop expertise in these specialized areas often find more consistent work and can command higher rates.

Conclusion

The modeling landscape in Dubai continues to evolve in exciting ways that reflect both global industry shifts and the unique character of the UAE market. For models looking to succeed in this dynamic environment, adaptability, cultural awareness, and multifaceted skills are key.

At Elegance Models Dubai, we're committed to staying ahead of these trends, ensuring our talent meets the changing needs of clients while helping our models develop the skills needed for long-term success in the industry.