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June 15, 2023 Industry Trends

Top Modeling Trends in Dubai for 2023

The modeling industry in Dubai is constantly evolving, reflecting global trends while maintaining its unique regional character. In 2023, we're seeing a significant shift towards more inclusive representation, with agencies and clients alike embracing models of diverse backgrounds, body types, and ages.

Another notable trend is the increasing demand for models who bring more than just their appearance to the table. Clients are seeking talent with engaging personalities, substantial social media followings, and the ability to authentically connect with audiences...

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May 28, 2023 Event Coverage

Behind the Scenes: Dubai Fashion Week

Dubai Fashion Week has established itself as one of the premier fashion events in the Middle East, showcasing both established and emerging designers from the region and around the world. While audiences witness the glamour of the runway presentations, there's an entire world of activity that happens behind the scenes.

From the early morning call times to the last-minute adjustments, our models experience the intense but exhilarating reality of fashion week. The day typically begins with arrival at the venue at least four hours before showtime...

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May 10, 2023 Career Advice

Building a Successful Modeling Career in the UAE

The UAE, particularly Dubai, offers unique opportunities for aspiring models looking to build a successful career in the industry. With its thriving fashion scene, luxury market, and position as a global business hub, the region provides a diverse range of modeling work across fashion, commercial, and promotional sectors.

For those looking to break into the UAE modeling market, understanding the specific requirements and cultural considerations is essential. Unlike some Western markets, the UAE has certain restrictions regarding revealing clothing and provocative imagery...

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April 22, 2023 Digital Marketing

The Rise of Influencer-Models in the Middle East

The traditional boundaries between modeling and social media influencing have become increasingly blurred in recent years, giving rise to the hybrid role of "influencer-model." This trend is particularly prominent in the Middle East, where social media penetration is among the highest in the world.

Brands in the region are recognizing the value of working with models who bring both professional modeling skills and an engaged social media following. These influencer-models offer a unique proposition: they can both represent products in professional campaign imagery and promote them authentically to their established audience...

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April 5, 2023 Industry Insights

Cultural Sensitivity in Middle Eastern Modeling

Navigating cultural sensitivities is an essential aspect of modeling in the Middle East. The region's rich cultural heritage and religious values influence various aspects of the fashion and advertising industries, creating a unique landscape that differs from Western markets.

For models working in countries like the UAE, understanding these cultural nuances is not just about respecting local traditions—it's also about professional success. Campaigns that thoughtfully incorporate cultural elements while respecting boundaries tend to resonate more deeply with local audiences...

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